Set by a well-established creative agency, Reading Room, they had a client that was looking for a new brand identity and matching website. Known by the name of Wine Merchant, they are one of the longest-serving, independent wine merchants in the trade, offering an exclusive wine collection that reaches out to over 150 agencies worldwide .This was set out as a group project, with my role as the lead brand designer, a lot of research went into looking at a mixture of wine brands, from modern ones, to matured ones, to ultimately come to a decision about the level of balance needed, to express this company restabilising themselves in the market.

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