UX stands for User Experience and is a terminology used inside design procedures. Areas such as web design, app development, software and product design all make use of UX.
User experience makes sure the product being designed makes sense, and is easy to use by its target audience. This is achieved by taking into consideration what users want and how they want it.
Poor UX design will present an unsatisfactory experience for users and will sway them off the product. As a result, this can lead to reduced sales and loss of customers. Because of this, many companies today are paying close attention to the UX of their products. Endeavouring to design a seamless experience for their users, as they identify this as the component that will bring them back and hook them in.
An example of good UX design is the iPhone by Apple. Before the iPhone was launched there were many mobile phones that used touch screen technology, but while this technology was already out it didn’t hit the market like we see it today. However, when apple came in with a touch screen experience that worked effortlessly it took the world by storm. Though, it wasn’t just the touch screen technology that lured the consumers in, but the extremely simple and organised user interface, which made navigating around the phone an easy task. Apple still uses that very similar design architecture today, making the user interactivity like second nature. While some may think the interface is dated, the vital part is that users don’t have to re-educate themselves about how to use it. And this is what makes it a success.
The picture above categorises the different contributions to user experience design.
Overall, if the product or website being designed incorporates these aspects, then it will most certainly be on its way to providing an intuitive experience to its customers.